The AI PC Market Enters a Growth Phase

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  • July 3, 2025

In recent weeks, the technology landscape has witnessed a focused push by companies to introduce AI-powered personal computers (PCs). A standout occurrence was Lenovo’s unveiling on February 25, of its YOGA 2025 series, which integrates the DeepSeek 7B model – a significant advancement in bringing powerful AI capabilities directly to the user’s fingertipsThis event marked an important milestone in the evolution of computers designed for artificial intelligence engagement.

On February 27, Xiaomi plans to present its REDMI Book Pro 16 2025, targeted as a “professional office notebook for the AI era.” It will debut what is termed the “Xiaomi AI PC Engine,” further emphasizing the industry's pivot towards AI-integrated computing solutions.

2024 is being heralded within industry circles as the inaugural year of AI PCsThis shift has been catalyzed by major chip manufacturers like Intel and AMD launching processors optimized for AI functionalities, complemented by the anticipated deep support for large local AI models in the upcoming Windows 12 operating systemWith these technological advancements converging, the market is aligning itself for a transformation towards large-scale commercial integration of AI within personal computing.

The infusion of AI technologies is rapidly establishing itself as a powerful catalyst for innovation within the PC industryIndustry giants such as Asus and Lenovo are proactively launching AI PC products, intent on enriching their offerings by leveraging AI's capabilitiesThis approach is designed to resonate with consumers who increasingly prioritize smart and efficient computing solutions in their daily lives.

As the strategic roadmaps for AI PCs laid out by processor manufacturers come to fruition, complemented by the steady influx of entrants into the market, the penetration rate of AI PCs is expected to surgeAccording to Canalys’ projections, the share of AI PCs within the Windows PC market could leap from below 10% in 2024 to a robust 30% by 2025, aiming for an impressive 50% by 2026.

Further enriching this narrative, IDC forecasts that global shipments of AI PCs will reach 150 million units by 2027, with penetration rates ascending to 79%. Notably, the Chinese market is expected to see an even steeper adoption, with new machine installation rates potentially hitting 85%. This seismic shift not only marks the end of an eight-quarter spell of sluggishness for the PC sector but also serves as a propulsive force for advancements across the entire supply chain, from chip development to thermal management and final assembly.

As AI PCs gain market traction, the demand for associated components is poised for remarkable growth

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Areas such as AI chips, advanced printed circuit boards (PCBs), cooling systems, servers, switches, electromagnetic shielding materials, storage devices, and display panels are anticipated to witness substantial increases in demandCompanies operating within these interconnected sectors are likely to experience significant spikes in performance and profit margins.

According to recent research by Haitong Securities, the advent of AI PCs is expected to unlock novel opportunities for development within the PC industry, triggering a commoditized cycle for traditional PC replacementsThe A-share market has already begun to reflect this sentiment, with some listed companies unveiling AI PC products or integrating AI functionalities into their product lines.

Companies such as Yingli Co. focus on producing structure components and precision molds for notebooks, including AI PCs for brands like LenovoMeanwhile, Zhongshi Technology boasts a diverse product range suitable for deployment in AI mobiles, PCs, smart wearable technology, and home automation devices, essentially covering the top-tier clients within the consumer electronics sector.

Additionally, Zhongke Chuangda stands out as a pacesetter as an all-encompassing product and technology provider for the AI PC industryThe company enjoys tight collaborations with industry leaders like Microsoft and Qualcomm, aiding mainstream PC manufacturers in establishing practical applications for their ecosystems.

Turning to the performance metrics in the secondary market, stocks associated with the AI PC concept have averaged an impressive increase of over 20% year-to-date as of February 25, significantly outpacing the benchmark Shanghai Composite Index during the same periodNotable companies such as Hongxin Electronics, Demingli, Yuncong Technology, Xinghuan Technology, and Danghong Technology have recorded the highest cumulative gains.

From a profit perspective, based on current preliminary performance announcements and earnings forecasts, 15 AI PC-related stocks are predicted to experience marked net profit growth in 2024. This includes firms such as Demingli, Chunqiu Electronics, Tongfu Microelectronics, Zhiwei Intelligent, and Baiwei Storage, many of which are expected to see growth rates exceed twofold.

Demingli leads in net profit growth rate, predicting profits of 340 to 400 million yuan in 2024, a staggering increase from 12.6 to 15 times year-over-year

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Throughout the reporting period, the company has broadened its product portfolio and optimized its offerings, achieving near-total coverage with its solid-state drives, embedded storage solutions, memory products, and mobile storage modulesAlongside market introductions and successful client validations, significant enhancements in business scale and profitability are notableFrom a strategic standpoint, Demingli has adeptly positioned itself to meet AI PC requirements concerning storage capacity and read/write speedsTheir SSDs employ cutting-edge flash memory and control chips, enabling rapid data processing and swift loading of AI models, thus enhancing the operational efficiency of AI PCs.

Chunqiu Electronics also stands to benefit from the burgeoning AI PC marketThe company anticipates its 2024 net profits to hit between 175 to 195 million yuan, marking an impressive growth trajectory of approximately 5.54 to 6.29 times its previous figuresAs global laptop recovery trends solidify and AI PC technology advances, notebook brands are introducing various AI PCs, allowing Chunqiu to see incremental improvements in its operational results.

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